Marketing Management

  • APU
  • 1 392 116 ₽/3 год
Уровень Бакалавр
Язык обучения English
Продолжительность 3 год
Форма обучения На кампусе

О программе

This programme is specifically designed to provide:

  • An understanding of theories and concepts that underpin effective marketing and the practical skills required to start a career in marketing.
  • Exposure to key areas including customer lifestyles and behaviour, customer values, marketing communications, international marketing, marketing decision-making and marketing management.
  • A combination with other marketing and general business modules allowing students to gain a clear understanding of the vital role of marketing within the business context.
  • Exposure to how the marketing discipline makes its impact in a variety of contexts.