Many economists estimate that tourism is the world’s single biggest industry both in monetary and employment terms. Tourism has become a lifestyle choice for a majority of the population in the developed world. Tourism is one of the largest industrial sectors in these economies and it can be the single largest industrial sector for less well-developed economies.
Malaysia, in recognising the revenue potential in tourism, has made the successful development of tourism as an economic goal. This programme is designed to build on the success of the tourism industry in the country.