This program aims to equip students with a solid foundation for various business disciplines, which focuses on marketing and communication concepts in the following areas:
- Business tools: exposure to communication & presentation skills, statistics, accounting, organisational behaviour, human resource management, and economics;
- Marketing: adapting techniques of marketing to enable them to discover opportunities and develop strategies to exploit them; and
- Individual development: exposure to practical marketing problems, and developing the skills in solving practical marketing problems.
Our graduates are well equipped with both theoretical and practical knowledge in the specialised area of marketing. Apart from this, they are competent in IT as well. The business world cannot function without the right marketing executive. With our graduates who have all the right ingredients i.e. specialised knowledge, skills and behaviour, any employer can be assured of high quality experts.