О программе
This is a unique specialty not available at other universities. This responds to the growing need to understand how the market and business work. It is intended for journalists and professionals in the field of future communication who want to develop a career, especially in the field of communication, marketing, promotion and advertising in both the private and public sectors. While studying business journalism at the Wislin Academy of Finance and Business, you will study a journalism workshop, as well as communication tools and channels. You will learn how to effectively use them in brand management, how to build a company's communication strategy and create its image. You will master the art of storytelling or narrative marketing. You will learn how to adapt the message for the selected recipient, how to use multimedia and how to work with it. You will gain competencies that will open the way to a career in many areas.