О программе
This programme focuses on the study of technologies and analytical skills, with core subjects in data mining, business intelligence, knowledge management, social media analytics, big data analytics in the Cloud and others. The emergence and advancement of multimedia, social media and the Internet is fuelling exponential growth in data captured by enterprises. The ability to harness and analyse massive data creates significant value for businesses, enterprises and governments. It enables better decision making for business profitability, enhanced consumer satisfaction and disaster management. Graduates with expertise in business analytics are in high demand globally.
During your studies, you will work on identifying solutions to practical and real-world problems of companies by utilising data sets in the presence of analytics experts. You will have the option to gain an additional joint certificate in Big Data with Advanced Techniques in Data Science from SAS Institute.
This degree is validated by Lancaster University and upon successful completion of the programme, graduates are awarded two certificates; one from Sunway University and another from Lancaster University.